'Public Goods' is setting itself apart as a producer of household products that offers minimally branded products to consumers at cost. By doing without the traditional costs of branding, as well as cutting itself out of the traditional supply chain, the brand is able to offer products to consumers at fair prices.
To gain access to Public Goods' product assortment, the premise is that consumers will pay a monthly membership fee—or take advantage of the one-time fee that's currently being offered through its Kickstarter crowdfunding campaign. Products from Public Goods include basic household staples like toothbrushes, sunscreen, shaving cream, toilet paper and more.
To combat brands that mark up the prices of products for the sake of maximizing revenue, a number of start-ups are emerging to offer fair costs to consumers. Like Public Goods, other examples of this include Miss A, which sells a variety of cosmetics online for just $1, and Brandless, which prices its CPG products at just $3.
What Makes This Trend Stand Out
- Minimalist Branding
- Companies can explore minimalist branding to cut costs and offer products to consumers at fair prices.
- Direct-to-consumer Model
- Brands can adopt a direct-to-consumer model to cut costs and offer products to consumers at fair prices.
- Low-cost Consumer Goods
- Companies can focus on offering low-cost consumer goods to compete with brands that mark up the prices of products.
Sectors Adopting This
- Consumer Goods
- The consumer goods industry can explore cutting costs by adopting a minimalist branding and direct-to-consumer model.
- Retail
- Retailers can partner with low-cost producers to offer affordable products to consumers and compete with brands that mark up prices.
- E-commerce
- E-commerce platforms can feature low-cost consumer goods from brands that adopt a direct-to-consumer model and a minimalist branding approach.
