The PS House in San Francisco by Iwamoto Scott

 - Mar 13, 2010
References: flickr & mocoloco
The PS House in San Francisco was designed by Iwamoto Scott. The design relies heavily on glass walls and wooden floors. The PS House is demure on the outside, and elaborate on the inside--just check out the photo from the interior courtyard.

There are plenty of benefits to having a humbly designed exterior on a home, not the least of which is the surprise on guests' faces when they walk into a mansion.

Implications - Consumers like things that has a shock factor or there is an element of surprise. Things that are misleading can sometimes be a good thing because products that have an element of surprise can be better than products that don't. This is because surprises are usually good and shoppers like to be surprised because it creates and element of excitement.