These protein brownies from Lenny & Larry's are branded as 'Muscle Brownies' that supply "baked nutrition"—these brownies are rich with a whopping 20 grams of protein, as well as 5 grams of fiber.
The brownie flavors like Triple Chocolate, Peanut Butter and Cookies & Cream are sold in individually wrapped packages that are ideal for both on-the-go eating and portion control. Although the varieties available are seemingly decadent, these brownies actually contain about 35% less sugar than most regular brownies on the market.
As well as making an assortment of Muscle Brownies, Lenny & Larry's also makes a variety of Muscle Muffins and Complete Cookies, which offer different ways to receive similar kinds of nourishment from some of the most comforting baked goods out there.
What Makes This Trend Stand Out
- High-protein Snacks
- Opportunity to develop nutrient-dense snacks that are high in protein and fiber, while reducing sugar content.
- Portion-controlled Packaging
- Opportunity to package snacks in individual portions to cater to on-the-go consumption and encourage portion-control.
- Functional Baked Goods
- Opportunity to develop baked goods that offer more functional benefits, such as higher protein and fiber content, without sacrificing taste.
Sectors Adopting This
- Healthy Snack Foods
- Opportunity for companies to enter the growing market for healthy snacks that provide functional benefits beyond just taste.
- Bakery
- Opportunity for bakeries to differentiate themselves by producing high-protein and fiber baked goods that appeal to health-conscious consumers.
- Fitness Supplements
- Opportunity for fitness supplement companies to branch out into baked goods that offer high levels of protein and other functional benefits.
