This chocolate protein bar strikes the perfect balance between nutrition and indulgence. The Double Chocolate BUILT Bar is a new and improved recipe from the protein-packed nutrition bar company that states its flavors are "candy-like" and delicious to such an extent that one needs to "taste [them] to believe [it]."
The brand's range is robust, including flavors such as the Coconut Brownie, the Cookie Dough, and the Brownie Batter. The Double Chocolate variety is, naturally, geared toward chocolate lovers as it strikes the "perfect harmony of chocolate, texture, flavor, and nutrition." Each bar contains 130 calories, four grams of sugar, and 17 grams of protein. As such, the product offers a powerful pick-me-up whether it is in the morning, during office hours, or after a workout.
Image Credit: BUILT Bar
What's Driving This Trend
- Protein-packed Nutrition Bars
- Opportunity to create unique and indulgent flavors that still maintain nutritional value.
- Real Chocolate Snack Alternatives
- Opportunity to disrupt the traditional snack industry with a focus on healthier and flavorful options.
- Convenient Health and Fitness Foods
- Opportunity to capture the growing market for on-the-go and healthy snack options.
Who This Affects Most
- Health and Fitness Foods
- The health and fitness industry offers a natural home for this type of product.
- Confectionery Industry
- New flavors and textures could extend to traditional confectionery products.
- Convenience Stores
- Convenient stores could extend their usual ranges with healthy snack options.
