Marriott Hotels Launched a Campaign with the Innovative 'Echo'
Laura McQuarrie — December 22, 2017 — Marketing
References: campaignlive
Marriott Hotels recently launched the a first-of-its-kind campaign using the Echo projection technology from UK-based start-up Lightvert. The technology makes it possible for optical illusions to be projected into the night sky, capturing the attention of passersby like no other.
The persistence of vision is an optical illusion that happens when visual perception of an object does not stop after the rays of light from it have ceased to enter the eye. Based on this effect, Echo is able to "print" a vertical series of light before the eyes of the viewer to create a complete image.
Over the course of three days, Marriott Hotels has been projecting images over the Thames of Paris' iconic Eiffel Tower and the Colosseum in Rome as an extension of its Travel Brilliantly campaign.
The persistence of vision is an optical illusion that happens when visual perception of an object does not stop after the rays of light from it have ceased to enter the eye. Based on this effect, Echo is able to "print" a vertical series of light before the eyes of the viewer to create a complete image.
Over the course of three days, Marriott Hotels has been projecting images over the Thames of Paris' iconic Eiffel Tower and the Colosseum in Rome as an extension of its Travel Brilliantly campaign.
Trend Themes
1. Echo Projection Technology - The innovative Echo projection technology from Lightvert allows for optical illusions to be projected into the night sky, creating captivating visual experiences.
2. Persistence of Vision - The persistence of vision, an optical illusion, forms the basis for Echo's ability to 'print' a vertical series of light and create complete images.
3. Travel Brilliantly Campaign - Marriott Hotels' Travel Brilliantly campaign leverages Echo projection technology to captivate passersby with projected images over famous landmarks, providing a unique and immersive brand experience.
Industry Implications
1. Hospitality - The hospitality industry can benefit from Echo projection technology by enhancing guest experiences through captivating visual displays in hotel properties.
2. Advertising - The advertising industry can explore the use of Echo projection technology to create disruptive and attention-grabbing outdoor campaigns that engage viewers in novel ways.
3. Event Management - Event management professionals can incorporate Echo projection technology to transform venues with visually stunning displays, adding a unique and memorable element to events.
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