Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Pringles Premium Packaging Flaunts a Fancier Flavor

 - Mar 28, 2012
References: & lovelypackage
Most Western consumers are very familiar with the iconic red tubes of those tasty curved chips -- but would they recognize them now? Pringles Premium packaging strips the snack containers of their punchy colors and vibrant graphics in favor of a limited palette to promote more sophisticated munchies.

Niklas Hessman has reworked the popular product's image with just two hues, black and white, but with these manages to communicate a greater depth of the delicious crisps. The refined rebranding is tailored to compete with upmarket edibles and introduces exotic recipes and savory combinations. The consumer is encouraged to consider Pringles Premium packaging in a more thoughtful way than the mainstream line of potato chips, and to discover the complexity of its tempting contents without the elaborateness of a dramatic label.