Putting the power to pick new products in the hands of consumers is a surefire way to help incite more interaction with the brand, which is what's at play with the new Auntie Anne’s Pretzel Nation Creation promotion. The campaign is taking place until July 30 and allows consumers to pick their favorite flavor in order to get it made for a limited time at participating location later on this year. The promotion received over 1,200 suggestions from dedicated fans of the pretzel brand via social media and has been narrowed down to just 10 choices.
The Auntie Anne’s Pretzel Nation Creation promotion includes sweet flavor options including Apple Pie, Chocolate Cherry, Maple Brown Sugar, S'mores and Pink Lemonade. The zesty flavor options includes Sriracha, Taco, Korean BBQ, Dill Pickles and Buffalo Wing.
What's Driving This Trend
- Consumer-centric Product Development
- Allowing consumers to have a say in new product development can increase engagement with a brand.
- Limited Time Offer Promotions
- Offering limited time promotions based on consumer preferences can create excitement and urgency around a brand.
- Flavor Experimentation
- Exploring new and unique flavor options can be a way to differentiate a brand and create a loyal following.
Who This Affects Most
- Snack Foods
- Snack food companies can use consumer feedback to create new and exciting products that appeal to their target market.
- Fast Food
- Fast food chains can use limited time offer promotions featuring unique and trendy flavors to attract customers and create a buzz around their brand.
- Restaurant Chains
- Restaurants can stand out from competitors by offering unique and interesting flavors as they expand their menu options.
