The E-ON premium energy drink relies on eco-friendly branding thanks to its Rexam Sleek® can packaging. The 12 oz. cans are compact, graphically vivid and are considered to be one of the most sustainable beverage packaging options available today.
This E-ON premium energy drink is filled with B vitamins, caffeine and guarana seed extract among other natural ingredients that give one a healthy energy kick. The drink is a healthier alternative to traditional energy drinks and is even more eco-conscious when it comes to its branding.
E-ON drinks are available in three flavors including Citrus Punch, Ginger Crush and Almond Rush. The Rexam canned drinks are described as "portable and durable" and feature aluminum packaging that is said to be recycled at a more frequent rate than a container or bottle that is made from alternative materials.
Key Themes Behind This Trend
- Eco-friendly Packaging
- Opportunity for companies to develop and market sustainable packaging options for beverages.
- Healthy Energy Drinks
- Potential for healthier alternatives to traditional energy drinks, utilizing natural ingredients and additional nutritional benefits.
- Recyclable Containers
- Innovation opportunity to create beverage containers that are easily recyclable and have a higher recycling rate.
Where This Applies
- Beverage Packaging
- Companies can disrupt the industry by providing sustainable and eco-friendly packaging solutions for beverages.
- Energy Drink
- Potential for disruption within the energy drink industry by offering healthier options with natural ingredients and added nutrients.
- Recycling
- Opportunity for companies to develop recycling technologies and systems that can increase the recycling rate of beverage containers.
