As environmental concerns become more widespread, prAna–named after the Sanskrit word prana, meaning breath and inspired for its powerful life-giving energy–is helping consumers consume responsibly with its new eco-friendly, insulated outerwear collection for women and men. Its new line demonstrates prAna's continued commitment to Clothing for Positive Change.
The eco-friendly outwear collection is made using sustainable materials including 650 power fill Responsible Down Standard (RDS) certified insulation, a Bluesign approved matte polyester shell, and PFC-free durable water resistance (DWR). The range includes fall and winter jackets and vest, with specific pieces designed to yielded wearers from seasonal conditions like unexpected rain showers or wet snow.
Fans can shop the entire prAna outwear collection online, with prices ranging from $169 to $449.
Image Credit: prAna
What's Driving This Trend
- Sustainable Fashion
- The rise of eco-friendly outerwear reflects the growing demand for sustainable fashion options.
- Responsibility in Consumption
- Consumers are increasingly seeking out clothing items that align with their values and contribute to positive change.
- Innovative Materials
- The use of sustainable materials like RDS certified insulation and PFC-free DWR showcases the potential for innovation in the outerwear industry.
Who This Affects Most
- Apparel and Fashion
- The apparel industry has a significant opportunity to incorporate sustainable practices and offer eco-friendly options to consumers.
- Outdoor Recreation
- Outdoor recreation brands can tap into the rising demand for eco-friendly outerwear that performs well in different weather conditions.
- Environmental Sustainability
- The push for sustainable materials and responsible manufacturing in the fashion industry highlights the potential for disruptive innovation in the field of environmental sustainability.
