This Chain is Expanding Its Exisiting Line of Portable Meal Options
Katherine Pendrill — March 28, 2016 — Lifestyle
References: starbucks & brandeating
Starbucks is expanding its portable meal options with the addition of its new Southwest-Style Steak Wrap. In recent years, the chain has been adding a number of gourmet food items to its menu in an effort to compete with other quick service restaurants. The latest menu addition gives consumers a hearty option when it comes to grabbing a bite on the go.
The new Southwest-Style Steak Wrap joins Starbucks' existing Bistro Box selection. The new dish consists of grilled fajita steak covered in chimichurri sauce and wrapped in a sweet potato tortilla. In addition to the strips of steak, the wrap also include jicama, peppers, fire-roasted corn, lettuce and a savory black bean spread. The wrap even comes with blue corn chips and a spicy chipotle sauce on the side.
The new menu item demonstrates Starbucks' continued effort to expand its existing line of portable meal options.
The new Southwest-Style Steak Wrap joins Starbucks' existing Bistro Box selection. The new dish consists of grilled fajita steak covered in chimichurri sauce and wrapped in a sweet potato tortilla. In addition to the strips of steak, the wrap also include jicama, peppers, fire-roasted corn, lettuce and a savory black bean spread. The wrap even comes with blue corn chips and a spicy chipotle sauce on the side.
The new menu item demonstrates Starbucks' continued effort to expand its existing line of portable meal options.
Trend Themes
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Expansion of Gourmet Meal Options — Starbucks is expanding its gourmet meal options to compete with quick service restaurants, creating opportunities for disruption within the food industry.
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Demand for Portable Meals — As Starbucks adds more portable meal options, the trend for grab-and-go food continues to grow, providing opportunities for innovation within the prepared food industry.
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Incorporation of Ethnic Flavors — The Southwest-Style Steak Wrap's incorporation of Southwestern flavors highlights the growing trend of incorporating global and regional cuisines, creating opportunities for disruptors within the food industry.
Industry Implications
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Retail Food and Beverage — As Starbucks expands its gourmet meal options and portable meal offerings, there are opportunities for innovation and disruption within the retail food and beverage industry.
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Quick Service Restaurant — Starbucks is positioning itself to compete with quick service restaurants, positioning the company as a potential disruptor within the quick service restaurant industry.
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Prepared Foods — The demand for portable meals continues to grow, creating opportunities for disruptors within the prepared foods industry as companies work to develop new and innovative on-the-go meal options.
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