The Arby's Market Fresh Southwest Chicken Avocado Wrap is the latest menu item being launched by the QSR brand that will provide patrons with a fresh, flavorful, artisan-inspired option to enjoy for lunch or dinner.
The wrap starts off with an artisan-style wrap that is filled with sliced and seasoned slow-roasted chicken along with a spicy avocado spread, lettuce, tomatoes and onions with a drizzling of a chili lime ranch sauce. The wrap can be ordered on its own or as part of a meal with a side of fries and a drink.
The Arby's Market Fresh Southwest Chicken Avocado Wrap is being launched now at participating locations nationwide, but will only be available for a limited time.
Image Credit: Arby’s
What's Driving This Trend
- Artisan-inspired QSR
- A trend in the quick-service restaurant (QSR) industry is offering artisan-inspired menu items that have a premium feel, such as higher-quality ingredients or unique flavor combinations
- Spicy and Savory Wraps
- More and more quick-service restaurants are offering wraps with bold flavor combinations, like spicy avocado spread and slow-roasted chicken, aimed at customers seeking satisfying yet healthier lunch and dinner options
- Limited-time Menu Items
- Leveraging the scarcity heuristic, limited-time menu items in the quick-service restaurant industry can entice customers to try new flavors and lead to increased sales during the promotion period
Who This Affects Most
- Quick-service Restaurants
- Quick-service restaurants can incorporate artisan-inspired, flavorful wraps into their menus to attract customers seeking unique and satisfying meal options
- Fast Casual Restaurants
- In the fast casual restaurant industry, there's an opportunity to offer a similar flavor profile but with a higher-end experience by using premium ingredients and unique preparation methods
- Convenience Store Food Retail
- Convenience stores can experiment with the notion of healthy and flavorful food offering by featuring wraps with bolder flavor profiles on their ready-to-go sections
