The newest product to join Benefit Cosmetics' POREfessional family is the POREfessional Super Setter, which works as a pore-minimizing setting spray. While customers have come to know and love the beauty brand's line of face-blurring priming products, this one is especially easy to take on the go. The product itself contains the brand's own pore-blurring powder, plus a polymer film former to create long-lasting staying power.
The POREfessional Super Setter is formulated to comfortably keep makeup in place for up to 16 hours, thanks to a formula that's waterproof, smudge-proof, sweat-proof and alcohol-free. As well as appealing to the average makeup enthusiast, the product has the potential to catch the eye of those who find their makeup looks smudging or slipping under a face mask.
Image Credit: Benefit Cosmetics
Why This Trend Is Growing
- Pore-minimizing Products
- Opportunity for the development of innovative skincare and makeup solutions that focus on minimizing the appearance of pores.
- Portable Beauty
- Potential for creating convenient and travel-friendly makeup products that can be easily taken on the go.
- Long-lasting Formulas
- Disruptive innovation opportunity in the cosmetics industry to develop formulas that offer extended wear time without compromising comfort.
Industries Being Reshaped
- Skincare
- Innovative skincare brands can explore the development of products that specifically target and minimize pores for a smoother complexion.
- Cosmetics
- Cosmetics companies can capitalize on the demand for long-lasting makeup products by creating setting sprays or other innovations that enhance makeup longevity.
- Travel Accessories
- Opportunity for the travel industry to collaborate with beauty brands in creating portable and convenient makeup products that cater to frequent travelers.
