The new Poland Spring sparkling water flavors have been unveiled by Nestlé Waters North America as a lineup of refreshment options for consumers who are looking for a flavorful yet health-conscious way to hydrate.
The drinks are all made with spring water sourced from Maine and are completely free from calories, sugar, colors and sweeteners to make them a perfect free-from option for consumers to choose. The new refreshment flavors includes six options in total such as White Peach Ginger, Lemon Ginger, Rub Red Grapefruit, Orange Mango, Blood Orange Hibiscus and Vanilla Flavor Twist.
The Poland Spring sparkling water flavors will be available in three size options for consumers to choose from and address the increasing demand for free-from sparkling refreshment options.
What's Driving This Trend
- Flavorful Healthy Hydration
- The trend of flavorful, calorie-free sparkling water offers an opportunity for innovative companies to create new and exciting hydration options for health-conscious consumers.
- Free-from Refreshment
- The trend of free-from options in the beverage industry presents an opportunity for disruptive innovation by offering consumers a variety of calorie-free, sugar-free, and additive-free drink choices.
- Maine Spring Water Sourcing
- The trend of sourcing water from specific regions, such as Maine, allows companies to market their products as premium, natural, and locally sourced, appealing to eco-conscious consumers.
Who This Affects Most
- Beverage
- The beverage industry can tap into the trend of flavored, calorie-free beverages by developing innovative sparkling water products that cater to health-conscious consumers.
- Health and Wellness
- The health and wellness industry can seize the opportunity presented by calorie-free, sugar-free, and additive-free drinks to promote hydration and healthy lifestyles.
- Local Sourcing
- The local sourcing industry can benefit from the trend of promoting products sourced from specific regions, such as Maine spring water, to highlight the quality and origin of ingredients.
