The 'Pocket Scrawl' is a creative way to hand out business cards at networking events. The 3D-printed device, made by British Columbia-based designer Paul F. Meyers, the Pocket Scrawl consists of two plastic rollers that connect via gears and spin with a small crank.
Business cards have become more creative over the past several years, with graphic designers willing to take risks on unique cards. The Pocket Scrawl is a perhaps even more creative because of its live gadgetry. Rather than pre-printing business cards, a Pocket Scrawl owner can bring blank white cards to their next networking event. When it comes time to exchange, the Pocket Scrawl's compact size makes it easy to bring out in person and emboss on the spot, wowing the new contact.
Why This Trend Is Growing
- Creative Business Cards
- The rise of creative business cards has contributed to the popularity of devices like Pocket Scrawl, which are transforming how people exchange contact information.
- Personalization Tools
- Tools like Pocket Scrawl enable people to personalize their business cards instantly, signaling a shift towards on-demand customization and avoiding the need for bulk-preparation.
- DIY Networking
- The DIY networking trend is gaining popularity amongst entrepreneurs, especially with the increase in remote work. Pocket Scrawl allows them to efficiently and creatively network, making it an attractive innovation opportunity.
Industries Being Reshaped
- Printing Industry
- The Printing industry can benefit by providing on-demand customization tools like Pocket Scrawl, reducing production time and waste while making the customer experience more personal.
- Promotional Products Industry
- The Promotional Products industry can utilize personalized business cards to create a unique and memorable experience for their clients, potentially driving increased customer loyalty and retention.
- Technology Industry
- The Technology industry can innovate by developing portable and compact devices like Pocket Scrawl, which would provide instant customization and personalization of business cards with minimal setup requirements.
