Frozen Fruit Pies Snacks

Mamie's Pocket Pies are Sold Frozen for Quick Preparation at Home

The best pies are homemade, but Mamie's Pocket Pies are positioned as a close second that can be enjoyed at anytime from home without having to do any lengthy preparation in the kitchen. The pies are sold frozen and unbaked in order to let consumers prepare them from their home for an exceedingly fresh taste and texture every time. The pies come in four flavors including Cherry, Apple and Strawberry that are available year-round, while the Pumpkin variety comes out only in the fall season.

Mamie's Pocket Pies are made using a family recipe that means each and every one of the fruit-shaped pies will taste even better than they look. The founder of the brand, Kara Romanik, explained the process behind getting the pies made when she said, "All of our pies are made with fresh New England fruit, and we moved production to Maine to be closer to the source. It’s farm to table with a stop in the freezer."

Frozen Fruit Pies
Opportunity for innovative flavors and ingredients in the frozen fruit pie market.
Quick Home Preparation
Potential for convenient and easy-to-prepare frozen food products for consumers.
Fresh Taste and Texture
Demand for frozen food products that provide a homemade-like freshness and quality.

Industries Being Reshaped

Frozen Food
Potential for disruptive innovation in the frozen food industry with new frozen fruit pie offerings.
Convenience Foods
Opportunity to disrupt the convenience food industry by offering frozen pie snacks that can be quickly prepared at home.
Frozen Desserts
Market potential for innovative frozen dessert products, such as Mamie's Pocket Pies, that offer a fresh and tasty experience.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 32%
Activity 12%
Freshness 8%

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