Planted is a vegan food truck from Julz and Nolan McGraw, a former dairy farmer and body builder who after changing their own diets to be more healthy and sustainable, wanted to bring more accessible plant-based options to their community in North Canterbury.
To make their offerings more appealing to those who don't typically go for plant-based options, the McGraws include all of the classic comfort food staples on their menu, ranging from hot dogs and burgers to sweet pies and cakes. The couple aims to show others outside of the vegan space that plant-based food isn't all veggie bowls and salads, and that making the lifestyle shift doesn't always mean that they have to give up their favorite dishes.
Image Credit: John Kirk-Anderson
Key Themes Behind This Trend
- All-vegan Food Trucks
- The trend of all-vegan food trucks is disrupting traditional food options by offering healthy and sustainable plant-based alternatives.
- Comfort Food Plant-based Options
- The trend of including classic comfort food staples in plant-based menus is disrupting the perception that vegan food is limited to veggie bowls and salads.
- Local, Sustainable Food Options
- The trend of offering locally sourced and sustainable ingredients in vegan food trucks is disrupting traditional food supply chains and providing healthier options for consumers.
Where This Applies
- Food Truck Industry
- The food truck industry has an opportunity to disrupt traditional food options by incorporating sustainable plant-based ingredients into their menus.
- Plant-based Food Industry
- The plant-based food industry has an opportunity to expand its reach and appeal to a wider audience by offering classic comfort food staples on their menus.
- Sustainable Food Industry
- The sustainable food industry has an opportunity to disrupt traditional food supply chains by providing locally sourced and sustainable ingredients to food truck businesses.
