McDonald's will now sell plant-based items in Canada, which is the result of a partnership between the fast-food brand and Beyond Meat. McDonald's will test the plant-based items at a total of 28 locations in Canada, with the program running for 12 weeks.
One of the new items has been titled the P.L.T, which stands for plant, lettuce, and tomato. The new P.L.T will begin selling on September 30th for a price point of $4.90. The McDonald's VP of Global Menue Strategy, Ann Wahlgren, spoke on the new menu item, "This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations.”
McDonald's has already begun offering meatless products in Germany as well as Isreal. However, the chain has been slower to adopt meatless products in North America due to its vast number of locations in the continent.
Image Credit: McDonald's