In an effort to reach its demographic of teen consumers through a new medium, Pillsbury announced a new line of Pizza Pops merchandise.
Taking advantage of the brand's "weird good" branding, the pieces spotlight strange imagery, like the roof of a mouth along with the phrase "Wreckin' Mouths Since '64," or a microwave that sits atop a muscular man's bare legs. Simple black and white pieces are also included in the lineup, featuring microwave screen prints and repeated "weird good" slogans. The Pizza Pops merchandise lines up well with the brand's recent advertising campaigns, which feature a microwave-headed teen who finds himself in awkward scenarios—which include having "the talk" with his dad, and navigating an uncomfortable date.
Image Credit: Strategy Online / Pizza Pops
Key Themes Behind This Trend
- Teen Consumer Merchandise
- Opportunity to create unique and strange merchandise that resonates with teen consumers.
- Branded Slogans and Imagery
- Opportunity to utilize catchy slogans and bizarre imagery to attract customer attention.
- Connection to Advertising Campaigns
- Opportunity to align merchandise with advertising campaigns to enhance brand messaging.
Where This Applies
- Food and Beverage
- Opportunity for food and beverage brands to expand their merchandise offerings to reach a wider consumer base.
- Retail
- Opportunity for retailers to stock and sell unique merchandise items targeting teen consumers.
- Advertising and Marketing
- Opportunity for advertising and marketing agencies to create branded merchandise that complements advertising campaigns.
