Groundbreaking Business Jets

The Pilatus PC-24 is Switzerland's First Homegrown Business Jet

The Pilatus PC-24 is a business jet that recently made its first ever flight, traveling across Switzlernad in a 55-minute journey. The jet is noteworthy because it marks the first ever homegrown Swiss business jet.

The aircraft costs a cool $9 million and was first unveiled in Geneva in 2013. Intended to compete with the Cessna Citation CJ4 and the Embraer Phenom 300, this aircraft is powered by a pair of Williams FJ44-4A turbofan engines that each generate 3,400 pounds-feet of takeoff trust.

The airplane offers a wingspan on 17 meters and can carry up to 10 passengers. Its design is inspired by the famed PC-12 turboprop, and is designed to operate on runways short and long.

The Pilatus PC-24 surely represents a milestone in Swiss aviation, and represents healthy competition for existing offerings in the business jet sector.

Homegrown Business Jets
The rise of locally manufactured business jets provides opportunities for disruptive innovation in the aviation industry.
Competition in the Business Jet Sector
Increased competition in the business jet sector encourages companies to develop innovative and cost-effective offerings.
Short-runway Capabilities
Business jets with the ability to operate on short runways open up new possibilities for travel to remote locations.

Sectors Adopting This

Aviation
The aviation industry can explore new avenues for growth by investing in the development of homegrown business jets.
Manufacturing
Local manufacturing companies have the potential to disrupt the business jet sector by introducing innovative and competitively-priced offerings.
Travel and Tourism
The travel and tourism industry can benefit from the growth of short-runway business jets by catering to customers' demand for unique and remote travel experiences.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 56%
Freshness 8%