Customers at a McDonald's in Pasadena, California, recently spotted a brand-new addition to McDonald's menu of Signature Crafted sandwiches: the Pesto Mozzarella Melt. In recent years, the fast food chain has been elevating its menu with globally inspired ingredients. Now it is drawing on Italian cuisine to add the nutty taste of pesto to its hearty chicken sandwiches.
The new Pesto Mozzarella Melt is a gourmet, Signature Crafted sandwich that consists of a marinated grilled chicken breast filet topped with two generous slices of melted mozzarella, sliced tomato, baby greens, basil and a creamy pesto sauce. The whole thing is served on a toasted artisan roll to complement the delicious medley of flavors.
While it is unclear if the new sandwich will be rolled out nation-wide, the Italian-inspired creation demonstrates McDonald's ongoing commitment to offering consumers more high-end ingredients.
What Makes This Trend Stand Out
- Gourmet Fast Food
- The introduction of gourmet ingredients in fast food chains presents an opportunity for disruptive innovation in the fast food industry.
- Global Flavors
- The inclusion of globally inspired ingredients in fast food menus opens up opportunities for disruptive innovation in the restaurant industry.
- Elevated Sandwiches
- The use of artisanal bread and premium ingredients in sandwiches offers disruptive innovation opportunities in the sandwich industry.
Sectors Adopting This
- Fast Food
- Fast food chains can adopt gourmet ingredients to disrupt the traditional fast food market.
- Restaurant
- Restaurants can incorporate global flavors into their menus to disrupt the market with more diverse options.
- Sandwich
- Sandwich shops can experiment with high-quality ingredients and artisanal bread to create innovative and elevated sandwich choices.
