If you're already a fan of McDonald's Quarter Pounder burger, you'll probably be excited to know that the brand is in the midst of testing a new Smoky BLT Quarter Pounder with Cheese.
According to reports from eagle-eyed fans, McDonald's has recently begun testing a new burger called the Smoky BLT Quarter Pounder with Cheese at select locations in Maryland. This hefty burger consists of a quarter-pound beef patty layered with American cheese, three half-strips of bacon, sliced Roma tomatoes, shredded lettuce, and a smoky BLT sauce. All these toppings are then sandwiched between two halves of a sesame seed bun. The brand is also testing a new Double Smoky BLT Quarter Pounder with Cheese at the same time, which features two beef patties.
Image Credit: McDonald’s
Why This Trend Is Growing
- New Fast Food Burger Offerings
- McDonald's recent testing of the Smoky BLT Quarter Pounder with Cheese presents a disruptive innovation opportunity in the fast food industry for new burger offerings.
- Premium Burger Chains
- The premium burger industry may experience disruption due to McDonald's testing of the Smoky BLT Quarter Pounder with Cheese.
- Customizable Fast Food Menus
- McDonald's testing of customizable burgers such as the Double Smoky BLT Quarter Pounder with Cheese presents a disruptive innovation opportunity for other fast food chains to offer customizable menu options.
Industries Being Reshaped
- Fast Food
- McDonald's testing of new burger offerings have the potential to disrupt the fast food industry.
- Premium Burgers
- The premium burger industry may experience disruption due to McDonald's testing of the Smoky BLT Quarter Pounder with Cheese.
- Customizable Fast Food Menus
- McDonald's testing of customizable burgers such as the Double Smoky BLT Quarter Pounder with Cheese presents a disruptive innovation opportunity for other fast food chains to offer customizable menu options.
