Pepsi Max Lime Responds to Consumer Demand
Michael Hemsworth — May 28, 2021 — Marketing
References: pepsico & talkingretail
The Pepsi Max Lime soda is an upcoming refreshment from the brand that will provide consumers in the UK with a new way to satisfy their desire for flavorful, sugar-free beverages. The new soda flavor builds on the increasing popularity of flavored cola refreshments and features the familiar taste of Pepsi Max with a burst of lime flavor to boot. The soda is being launched exclusively at One Stop, Londis, Budgens and Premier locations starting in early June with a wider launch taking place in late August.
The Pepsi Max Lime soda is launching in two-liter bottles as well as 1.25-liter bottles, eight can multipacks and 24 can multipacks. The flavor choice comes after it was voted the number one choice amongst taste tests with consumers.
The Pepsi Max Lime soda is launching in two-liter bottles as well as 1.25-liter bottles, eight can multipacks and 24 can multipacks. The flavor choice comes after it was voted the number one choice amongst taste tests with consumers.
Trend Themes
1. Flavored Beverage Craze - There is a continued growth trend in the demand for unique flavored beverages, and companies can capitalize by creating new and exciting tastes.
2. Sugar-free Alternatives - As consumers become more health-conscious, there is an increasing demand for sugar-free beverage alternatives that brands can respond to by providing new and innovative options.
3. Consumer-driven Product Launches - Brands can continue to engage with their customers by launching new product flavors that are based on consumer feedback, increasing brand loyalty and engagement.
Industry Implications
1. Beverage Industry - The beverage industry can continue to innovate with new and exciting product flavors to cater to customer demands and preferences.
2. Retail Industry - As exclusive product launches become more popular, retail industries can embrace these opportunities to attract new customers and drive sales.
3. Food and Beverage Manufacturing Industry - Innovation in the food and beverage manufacturing industry can lead to the creation of new, unique flavors and products that will satisfy evolving consumer preferences and generate increased revenue.
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