The luxury Peninsula Hotels has just introduced the new Peninsula Academy program, giving guests the chance to craft bespoke experiences during their travels and truly become immersed in local culture, history and lifestyle.
Although the name "Academy" seems to imply long-term enrollment, the program is designed so that there are a number of different experiences guests can get a taste of. This includes programs like The Peninsula Hong Kong's Caviar Connoisseurship, The Peninsula New York's Private MoMA Tour, or The Peninsula Shanghai's Heritage City Tour, which involves activities like a luxury drive to some of the city's hottest spots in a 1934 Rolls-Royce Phantom.
As well as many Academy programs for adults, Peninsula also has many options for kids, like origami lessons at the Peninsula Tokyo.
Why This Trend Is Growing
- Customizable Experiences
- Disruptive innovation opportunity: Develop a platform or service that allows travelers to easily customize and personalize their travel experiences at various destinations.
- Immersive Tourism
- Disruptive innovation opportunity: Create immersive tourism experiences that provide in-depth cultural and historical immersion, going beyond traditional sightseeing tours.
- Luxury Education
- Disruptive innovation opportunity: Develop educational programs within the luxury hospitality industry that offer specialized, immersive experiences for guests to learn about specific subjects or skills.
Industries Being Reshaped
- Luxury Hotels
- Disruptive innovation opportunity: Integrate customizable and immersive programs into luxury hotel offerings, enhancing the guest experience and attracting discerning travelers.
- Travel Technology
- Disruptive innovation opportunity: Develop innovative technology solutions that enable travelers to easily customize and book personalized experiences, ensuring convenience and flexibility.
- Tourism and Hospitality Education
- Disruptive innovation opportunity: Create specialized education programs that combine luxury hospitality experiences with in-depth cultural and historical learning, catering to the growing demand for experiential education.
