The PizzaSlime x Jon & Vinny's Pasta Shirt Debuts in Comedic Editorial
Kalina N — November 29, 2018 — Pop Culture
References: store.pizzaslime & hypebeast
For fans of Italian cuisine, this pasta shirt is the garment to get. The limited edition piece is completed in collaboration between Los Angeles-based retailer PizzaSlime and Italian restaurant Jon & Vinny's.
Dubbed the 'Spicy Fusilli' tee, the aesthetic is kept simple. The silhouette features a "heavier cotton that has been washed with natural enzymes for a lived-in feel." The pasta shirt boasts a graphic picture of the restaurant's menu item which is also the title of the tee. The drop is extremely limited and consumers can purchase the top for $65 USD on PizzaSlime's website.
The pasta shirt is also debuted in a highly artistic editorial that boasts a deconstructed, chaotic Internet-inspired aesthetic. With a focus on cuisine, the shirt is definitely perfect for foodies.
Dubbed the 'Spicy Fusilli' tee, the aesthetic is kept simple. The silhouette features a "heavier cotton that has been washed with natural enzymes for a lived-in feel." The pasta shirt boasts a graphic picture of the restaurant's menu item which is also the title of the tee. The drop is extremely limited and consumers can purchase the top for $65 USD on PizzaSlime's website.
The pasta shirt is also debuted in a highly artistic editorial that boasts a deconstructed, chaotic Internet-inspired aesthetic. With a focus on cuisine, the shirt is definitely perfect for foodies.
Trend Themes
1. Limited Edition Collaborations - The partnership between PizzaSlime and Jon & Vinny's demonstrates the growing trend of limited edition collaborations, providing an opportunity for brands to create unique products and appeal to niche markets.
2. Food-inspired Fashion - The pasta shirt showcases the trend of incorporating food motifs into fashion, opening up possibilities for designers to create playful and expressive garments inspired by culinary delights.
3. Artistic Editorials - The editorial featuring the pasta shirt reflects the trend of using artistic and chaotic aesthetics to captivate viewers, presenting an opportunity for brands to create visually striking marketing campaigns.
Industry Implications
1. Retail - The limited edition collaboration presents a disruptive innovation opportunity for retailers to create exclusive products that generate buzz and drive customer engagement.
2. Fashion - The combination of food and fashion in the pasta shirt highlights an opportunity for fashion brands to tap into the foodie culture and create unique statement pieces that cater to a specific audience.
3. Advertising & Media - The artistic editorial surrounding the pasta shirt demonstrates the potential for brands and media companies to collaborate and create visually captivating content that resonates with their target audience.
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