Opening Ceremony has launched a new Fall/Winter 2022 collection, serving a range of food-related garments with whimsical graphics and cozy construction. The collection also features a special edition collaboration with American brand Dickies, and is inspired by Chinese-Peruvian restaurant Chifa, which is located in Los Angeles.
The range comprises a variety of relaxed T-shirt silhouettes, plush logo-branded crewnecks, and two-piece coordinates, all decorated with Open Ceremony’s unique designs and playful food-related slogans like “GLUTEN-FREE,” “NO MILK,” and “CARB FREE.” These food designs reference the requests that Chifa’s waitstaff received in the restaurants first six months of opening.
Additional offerings include a ‘Razor Clam’ bag, varsity-style apparel, a milk carton-shaped shoulder bag, and more. Interested consumers can shop Opening Ceremony’s new collection on the brand’s website.
Image Credit: Opening Ceremony
What's Driving This Trend
- Food-inspired Fashion
- The trend of creating clothes and accessories with food-related designs and slogans opens new opportunities for apparel companies to target food enthusiats.
- Collaborative Collections
- Collaborations between fashion brands and restaurants create opportunities to make unique and creative designs that appeal to a wider audience.
- Brand Storytelling
- Storytelling by fashion brands through restaurant or food-related collections helps to create stronger customer engagement and loyalty.
Who This Affects Most
- Fashion Retail
- Fashion retailers can explore creating food-inspired clothing lines to cater to the food-savvy millennial and GenZ markets.
- Restaurant
- Restaurants can collaborate with fashion brands to create unique, limited-edition merchandise that showcases the restaurant's personality and brings in additional revenue.
- Advertising
- Marketers can utilize food-related fashion as a new channel to present food and beverage products to consumers in a more engaging way.
