Evocative Fall-Ready Streetwear

DIET BUTCHER Launches its New Capsule for the FW22 Season

Japanese fashion label DIET BUTCHER introduces its latest collection designed specifically for the Fall/Winter 2022 season. It is full of evocative looks that are designed with a modern sensibility in mind. It stays true to the traditional design language of the brand, with unique cuts and light color palettes.

In addition to the seasonal drop, DIET BUTCHER's Aobadai, its Tokyo flagship location will be re-opening as the DB & BAR location. This revamped open will function as a retail experience and act as a location stop for fans and the community in association with the overall brand. The designs include a long sleeve top with contrasting stripes, wide-leg trousers, graphic tees, printed long sleeve dresses, and much more.

Image Credit: DIET BUTCHER

Fall/winter 2022 Capsule Collection
DIET BUTCHER introduces a new collection with unique cuts and light color palettes for the upcoming fall/winter season.
Retail Experience Revamp
DIET BUTCHER's flagship location re-opens as DB & BAR, offering a fresh retail experience for fans and the community.
Modern Sensibility Streetwear
DIET BUTCHER mixes traditional design language with a modern sensibility to create evocative looks for their latest collection.

Who This Affects Most

Fashion Industry
The fashion industry can benefit from the innovative cuts and color combinations used in DIET BUTCHER's Fall/Winter 2022 Capsule Collection.
Retail Industry
DIET BUTCHER's revamped flagship location provides an opportunity for the retail industry to learn from and implement fresh retail experiences.
Streetwear Industry
DIET BUTCHER's modern sensibility streetwear creates opportunities for innovation and disruption in the streetwear industry.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 21%
Freshness 12%