Pacsun's Color Range Includes Relaxed, Eco-Friendly Styles
Laura McQuarrie — September 15, 2021 — Eco
References: pacsun & prnewswire
Pacsun's Color Range is the first fully dedicated gender-neutral brand and it's full of eco-friendly styles for kids and adults alike. The range includes cotton-based, comfort-focused designs like t-shirts and sweatpants with vibrant options like solid colors and tie-dye prints.
The Colour Range is seen as a natural extension of the Pacsun brand and it is powerfully devoted to "designs and product offerings to eliminate gender bias and empower self-expression." With silhouettes for all, Color Range strives to break traditional molds and paint a picture for a brighter future.
To kick off the launch of this new brand, Pacsun hosted a livestream shopping experience featuring influencers and musicians who resonate with Gen Z and the brand's stance on sustainability.
The Colour Range is seen as a natural extension of the Pacsun brand and it is powerfully devoted to "designs and product offerings to eliminate gender bias and empower self-expression." With silhouettes for all, Color Range strives to break traditional molds and paint a picture for a brighter future.
To kick off the launch of this new brand, Pacsun hosted a livestream shopping experience featuring influencers and musicians who resonate with Gen Z and the brand's stance on sustainability.
Trend Themes
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Gender-neutral Apparel — Opportunity for creating gender-free clothing items that appeal to a wider market
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Eco-friendly Brands — Opportunity for other brands to create sustainable and environment-friendly products for customers
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Inclusive Retailing — Opportunity for stores and retailers to provide a more inclusive shopping experience for all customers
Industry Implications
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Fashion — Fashion industry can create sustainable and gender-free designs to include a wider audience
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Retail — Retailers can embrace inclusivity by creating a more diverse and welcoming shopping environment
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Sustainability — Sustainability industry can help promote eco-friendly products and reduce environmental impact through their services
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