Pacsun's Color Range is the first fully dedicated gender-neutral brand and it's full of eco-friendly styles for kids and adults alike. The range includes cotton-based, comfort-focused designs like t-shirts and sweatpants with vibrant options like solid colors and tie-dye prints.
The Colour Range is seen as a natural extension of the Pacsun brand and it is powerfully devoted to "designs and product offerings to eliminate gender bias and empower self-expression." With silhouettes for all, Color Range strives to break traditional molds and paint a picture for a brighter future.
To kick off the launch of this new brand, Pacsun hosted a livestream shopping experience featuring influencers and musicians who resonate with Gen Z and the brand's stance on sustainability.
Why This Trend Is Growing
- Gender-neutral Apparel
- Opportunity for creating gender-free clothing items that appeal to a wider market
- Eco-friendly Brands
- Opportunity for other brands to create sustainable and environment-friendly products for customers
- Inclusive Retailing
- Opportunity for stores and retailers to provide a more inclusive shopping experience for all customers
Industries Being Reshaped
- Fashion
- Fashion industry can create sustainable and gender-free designs to include a wider audience
- Retail
- Retailers can embrace inclusivity by creating a more diverse and welcoming shopping environment
- Sustainability
- Sustainability industry can help promote eco-friendly products and reduce environmental impact through their services
