Today the word geek doesn't only apply for men. And as being a geek has become almost normal for women as well, it was inevitable, that geek accessories would slowly flow into the stream of fashion. Here's one we are all bound to love, the ultimate geek belt, with all the PacMan figures, Inky, Pinky, Blinky and Clyde on it. It is unisex, so watch it, or your partner might be wearing it first!
Implications - The entertainment factor in a product is becoming an increasingly important feature in certain items when customers are shopping. It is no longer enough for a company to provide functional commodities, and businesses would benefit from adding an entertaining feature to their everyday products to ensure distinctiveness from competing businesses.