Otis Spunkmeyer recently expanded its line of grab-and-go packaged baked goods with four decadent new products: a cinnamon crumb loaf cake, miniature brownie bites, iced lemon loaf cakes and chocolate chunk cookies.
The individually wrapped baked goods are packaged for convenience, but with a focus on better-for-you ingredients. This means that artificial flavors and colors, high-fructose corn syrup and partially hydrogenated oils are excluded from each product's ingredient list, in keeping with the brand's promise that the prepackaged baked goods contain "No Funky Stuff."
The No Funky Stuff Grab-N-Go collection builds off of products that were previously launched by the brand, all of which satisfy a growing consumer desire for homespun food products, without actually requiring any measuring, mixing or baking on the part of the end user.
What's Driving This Trend
- Better-for-you Packaged Goods
- Opportunity for companies to create grab-and-go baked goods with a focus on healthier ingredients.
- Individually Wrapped Convenience
- Potential for businesses to develop individually wrapped baked goods for on-the-go consumption.
- Homespun Food Without Effort
- Disruptive innovation opportunity to offer prepackaged baked goods that meet consumers' desire for homemade taste and convenience.
Who This Affects Most
- Packaged Food Industry
- Opportunity for companies in the packaged food industry to expand their product offerings with grab-and-go baked goods.
- Healthy Snack Industry
- Potential for businesses in the healthy snack industry to create individually wrapped baked goods with better-for-you ingredients.
- Home Baking Industry
- Disruptive innovation opportunity for companies in the home baking industry to offer prepackaged baked goods that mimic homemade taste and convenience.
