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Celebrity-Modeled Underwear Campaigns

Calvin Klein's Our Now Campaign Features Retro Aesthetics

— February 19, 2019 — Marketing
Calvin Klein recently unveiled its latest selection for Spring 2019 entitled 'Our Now' and it features selection from Calvin Klein Jeans and Calvin Klein Underwear. The campaign stars familiar faces such as A$AP Rocky, Shawn Mendes, Noah Centineo, Kendall Jenner, and more. The overall ambiance of the campaign boasts nostalgic warm elements that reference the 80s and 90s.

It takes place in a soft suburban setting and celebrates the subjective understanding of youth culture. In separate videos, Kendall Jenner and A$AP Rocky express their own understanding of youth culture and freedom. Rocky states that he "feels extraordinary because he is free to be himself" and Jenner iterates "I don’t think youth has an end. I think its all in your soul and how you feel rather than an actual age.”

Image Credit: Glen Luchford
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