The Oscar Mayer Bacon Scented Laces have been unveiled as a follow-up to a pair of bacon sneakers that were recently rereleased by the brand.
Made to look like thin strips of bacon, the laces combine hues of red and white and can be added to sneakers to provide a subtle but unique twist. To get the bacon scent infused into the laces, Oscar Mayer joined with Black Ops Productions to create a special cold-smoker that allows the smell of the brand's Hardwood Smoked Bacon to linger on the material.
For a limited time, bacon lovers can enter to win a set of laces by submitting a Tweet that uses the #OscarCookMyKicks and #Sweepstakes hashtags. Oscar Mayer will then select a total of 1,500 winners on April 2nd.
Image Credit: Oscar Mayer
Why This Trend Is Growing
- Scented Fashion Accessories
- Infusing unconventional scents into fashion accessories presents an opportunity for companies to create buzz and differentiate themselves from traditional accessories.
- Food-inspired Fashion
- Food-inspired fashion items can appeal to consumers' senses and evoke familiarity and nostalgia, potentially leading to increased sales.
- Limited-time Collaborations
- Partnering with brands or organizations to offer limited-time products or promotions can create excitement and drive sales.
Industries Being Reshaped
- Fashion
- Fashion brands can incorporate unconventional scents or food-inspired designs into their products to offer a differentiated and engaging experience for consumers.
- Food and Beverage
- Food companies can partner with fashion brands to offer food-inspired accessories or collaborate on limited-time offerings for promotions.
- Marketing and Advertising
- Companies specializing in marketing and advertising can leverage social media contests and giveaways to drive engagement and brand awareness for their clients' limited-time products or collaborations.
