Master perfumer Ann Gottlieb created the new Wright N° 100 perfume to celebrate Wright Food Brands. The unique new fragrance smells mostly like bacon and it is also fused with notes of bergamot, applewood, sandalwood, and patchouli. This is also blended with some sweet scents with the hint of maple syrup and Mousse de Saxe with a vanilla touch to the formula.
Gottlieb states that "To create a fragrance as iconic and alluring as Wright Brand Bacon, we turned the clocks back to 1922, pulled ingredients popular during that period, and combined them with the addictive accord of bacon [...] No corners were cut in creating this scent, drawing from the same high-quality ingredients found in other premier fragrances to craft a luxurious scent that elegantly combines with notes of bacon."
Image Credit: Wright
Why This Trend Is Growing
- Meat-inspired Scents
- As more unconventional scents are becoming popular in perfumes, there is an opportunity for companies to explore and create fragrances inspired by various types of meat.
- Nostalgia-inspired Fragrances
- With the popularity of the Wright N° 100 perfume that incorporates ingredients popular in the past, there is a chance for companies to explore fragrances that evoke nostalgia in their customers.
- Food-inspired Fragrances
- As more companies are exploring creating fragrances that smell like food items, there is a chance for companies to investigate similar scents and capitalize on customers who enjoy the trend.
Industries Being Reshaped
- Perfume Industry
- The perfume industry can explore more unconventional scents and fragrances to attract customers who are more adventurous with their perfume preferences.
- Food Industry
- With the popularity of food-inspired fragrances, there is an opportunity for the food industry to explore creating food items with unique and pleasant scents.
- Luxury/high-end Industry
- As the Wright N° 100 perfume uses high-quality ingredients, there is an opportunity for the luxury/high-end industry to create more premium fragrances that incorporate new and exciting ingredients to appeal to their customers.
