Chef Dominique Ansel, the creator of the cronut among many other tasty treats, is the person behind Oreo cookie spread. The spread was created in partnership with Nabisco and is designed to recreate the taste and look of the iconic cookie. It consists of chocolate ganache, milk ganache, and cookie crumbles. The best news about the Oreo cookie spread is that Ansel will be giving it away for free.
The giveaway will take place at Dominique Ansel Bakery, located in the SoHo neighborhood of New York, on June 10th and 11th. The Oreo cookie spread was created to help drum up interest in a social media competition Nabisco is running, #MyOreoCreation. The company is asking fans to create their own new Oreo flavor. A lucky few will see their flavors hit store shelves and win a cool $500,000.
Why This Trend Is Growing
- Chocolatey Cookie Spreads
- Disruption opportunity: Explore innovative ways to create and market cookie spreads using popular cookie flavors.
- Iconic Cookie Recreation
- Disruption opportunity: Develop methods to recreate the taste and appearance of popular cookies in spreadable form.
- Social Media Competitions
- Disruption opportunity: Utilize social media competitions to engage and involve customers in the development of new products.
Industries Being Reshaped
- Food Manufacturing
- Disruption opportunity: Incorporate cookie spreads as new product offerings to diversify and expand product lines.
- Bakery Retail
- Disruption opportunity: Introduce and promote cookie spreads as a unique and enticing addition for bakery customers.
- Snack Food Marketing
- Disruption opportunity: Capitalize on the popularity of cookies by developing and marketing innovative cookie-inspired spreads.
