The Nestlé UK Orange Smarties have been brought to the market in the UK as a product that celebrates springtime and the Easter season. The chocolate treats have been introduced alongside the new 'Orange Smarties Easter Egg' that packs ample amounts of the aforementioned treats within. The chocolate products have attained something of a cult status since first being introduced and come with a more difficult manufacturing process in order to attain the right balance of flavors.
The Nestlé UK Orange Smarties were explained by Marketing Director, Alex Gonnella, who said, "Orange Smarties are so popular that we simply had to bring them back this season. People love their distinctive flavor and they are our number one consumer request. The giant tubes launched last autumn were sold out in some stores within a few weeks from the launch and we have been inundated with requests from people all over the country asking us whether they could still get hold of some."