This Ford Israel Print Ad is a Clever Optical Illusion

 - Jul 28, 2014
References: & adweek
The BBR Saatchi & Saatchi ad agency created an extremely clever print ad for Ford Israel that features an optical illusion. The illusion isn't merely fun or quirky, but actually intelligently promotes the Ford Explorer's new Park Assist feature.

The ad features illustrations of some buildings with a Ford Explorer silhouette in the front with a small black dot centred on it. The ad contains text that says "Stare at the dot in the car for 30 seconds, move your eyes to the empty parking space. See how easy it is to park."

Thirty seconds is a pretty long time to stare at something, but when you do it as instructed, an optical illusion occurs wherein it looks like the Ford Explorer is being 'parked' into position.