It’s always interesting to come across a photo shoot with a theme such as the Ones2Watch Asylum editorial. Although the styling and photo techniques are important, I love to focus on the backstory of such spreads. This fashion photo series follows a beautiful yet disturbed young woman who has been institutionalized for seeing what appears to be hallucinations of a little girl.
Photographed by United Kingdom-born Lee Cropper, the Ones2Watch Asylum photo shoot features Premier model Keshia. Styled by Tena Strok, the editorial is set to appear in the magazine’s 10th issue. I particularly appreciate the depth of field used, the glass overlay and haziness; these elements further express the suffering this model is going through in the Ones2Watch Asylum editorial.
What Makes This Trend Stand Out
- Mental Health Awareness Fashion
- Fashion shoots highlighting mental illness and the issue of institutionalization can help raise awareness and promote discussion around these important topics.
- Dark and Disturbing Aesthetics
- The popularity of dark and disturbing themes in fashion photo shoots presents an opportunity for brands to explore new artistic directions and appeal to consumers seeking edgier, unconventional styles.
- Narrative-driven Photography
- Photo shoots with a strong narrative component can create immersive storytelling experiences for viewers, and provide opportunities for brands to engage with their audience beyond just showcasing products.
Sectors Adopting This
- Fashion
- Fashion brands and publications can explore new avenues for storytelling and social commentary through the use of provocative photo shoots that push boundaries and raise awareness.
- Mental Health
- Mental health organizations can partner with fashion brands and publications to raise awareness about the issue of institutionalization and combat negative stereotypes around mental illness.
- Photography
- Photographers and artists can experiment with new techniques and styles to create visually stunning and thought-provoking pieces that resonate with audiences.
