Olympic Pole Dancing

Campaign Launched to Make ‘Verticle Pole' an Official Sport

Pole dancing is widely known as a seductive hobby that also gives many women a way to exercise and feel good. However, KT Coates, a pole dancing instructor, has launched an online campaign to make pole dancing (or ‘Vertical Pole’) an official Olympic sport.

2,500 people have signed the petition so far, and KT Coates hopes to have pole dancing in the 2012 Olympics, which, she says, would also help get rid of the stigma towards the gymnastic sport.

Pole dancing does take quite a bit of muscle and flexibility, much like gymnastics. An Olympic sport however? I’m not so sure.

Official Olympics Sport
Make 'Vertical Pole' an official Olympic sport through launching campaigns and petitions.
Normalization of Pole Dancing
Create campaigns, classes, and workshops to remove the stigma associated with pole dancing.
Fitness Through Dance
Introduce and implement new dance forms that contribute to fitness and overall wellness.

Where This Applies

Gymnastics Apparel Industry
Diversify product lines and designs to include pole dancing apparel and accessories.
Fitness Industry
Introduce pole dancing as a fitness option in gyms and fitness centers.
Event Planning Industry
Organize pole dancing competitions and events to promote the sport and increase visibility.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 82%
Freshness 8%