mastermind Japan dropped a collaborative checkerboard Vans Old Skool V36 sneaker back in August -- to accompany the silhouette, the fashion label releases a matching tracksuit. The Japanese label created the monochromatic tracksuit to complement the footwear option and it boasts similar design elements. To match the checkerboard design, the sides of the sleeves and the legs of the tracksuit are finished in a checkerboard design pattern.
There are also co-branded details on the back of the zip-up jacket, where it sees mastermind Japan's skull and crossbones motif along with Vans' slogan graphic that reads "Off The Wall" on its shoulders. The tracksuit is set to hit California Dept store locations on September 29, following an online drop set for October 6.
What Makes This Trend Stand Out
- Collaborative Fashion
- The trend of collaborating with other brands in the fashion industry presents opportunities for disruptive innovation in creating unique and exclusive clothing releases.
- Checkerboard Design
- The checkerboard design trend in fashion opens doors for innovative patterns and graphics that can be incorporated into various clothing and accessory items.
- Co-branding
- The growing popularity of co-branded collaborations creates opportunities for disruptive innovation in merging two brand identities and reaching new customer segments.
Sectors Adopting This
- Fashion Retail
- The fashion retail industry can explore disruptive innovation opportunities by leveraging collaborative releases with other brands to attract customers and drive sales.
- Athletic Footwear
- The athletic footwear industry can capitalize on the checkerboard design trend by incorporating the pattern into their shoe designs, offering unique and stylish options to consumers.
- Online Retail
- The online retail industry can benefit from co-branded collaborations by creating exclusive releases that drive traffic and sales to their platforms, providing a competitive edge.
