Brain Dead and Vault by Vans join forces once again to deliver more skateboard-themed goods for the season. This time around, the duo turn its attention to Vans' footwear as the base foundation of the collaborative effort. The capsule features the classic OG Authentic LX sneaker model and the OG Slip-On LX shoe.
Both of the shoes are updated with the Vans' iconic checkerboard pattern all throughout the upper that is slightly remixed. With a closer look at the shoe, the Brain Dead head logo is applied in black and white throughout the shoe along with tonal BRAIN DEAD accents along the midsole foundation of the shoe. It is then rounded out with co-branding details seen at the insoles.
Image Credit: HBX
What's Driving This Trend
- Skateboard-themed Capsules
- The collaboration between Brain Dead and Vault by Vans showcases the disruptive innovation opportunity of designing skateboard-themed goods like capsule collections to attract skateboarding enthusiasts.
- Remixed Iconic Patterns
- Updating iconic patterns like the checkerboard pattern seen in the Vans shoes can be a disruptive innovation opportunity to create new and fresh products.
- Co-branded Insoles
- Featuring co-branding details seen at the insoles can be a disruptive innovation opportunity to strengthen brand partnerships in fashion and streetwear.
Who This Affects Most
- Fashion
- Fashion industry can reference this article to explore the innovative design concepts for creating statement pieces of footwear.
- Streetwear
- Streetwear industry can reference this article to explore the disruptive innovation opportunities in the co-branded fashion through collaborations and capsule collections.
- Skateboarding
- Skateboarding industry can reference this article to explore the innovative design concepts for creating skateboarding-themed products and collaboration opportunities.
