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Minimal Collaborative Sneaker Capsules

JJJJound and Vans Join Forces on a New Capsule

— July 21, 2023 — Fashion
JJJJound and Vans work in collaboration once again and it is made up of three silhouettes. This includes the Vans Sk8-Hi sneaker, the Authentic, and the Slip-On. All of these have a minimal look and are defined by the JJJJound moniker detailing the insole.

All of the sneakers are complete in white and beige tones and constructed from organic cotton canvas and suede materials throughout the upper. The understated looks offer versatile themes for the season and the suede gives it a textural look and feel. The beige and white are color-blocking subtly against one another through the paneling application. The Montreal-baed design studio's branding rounds out the look with a woven beige level along the shoe.

Image Credit: Vault by Vans
Trend Themes
1. Minimal Sneaker Collaborations - The trend of minimal sneaker collaborations presents an opportunity for brands to create sleek and understated designs that appeal to consumers seeking simplicity and versatility.
2. Organic Materials in Footwear - The trend of using organic cotton canvas and suede materials in footwear offers an opportunity for brands to cater to eco-conscious consumers looking for sustainable and environmentally friendly options.
3. Color-blocked Sneaker Designs - The trend of color-blocking in sneaker designs allows for creative opportunities to juxtapose different colors subtly, offering brands a chance to create visually interesting and unique products.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage the trend of minimal sneaker collaborations and organic materials in footwear to attract consumers who are seeking stylish and sustainable options.
2. Footwear Manufacturing - The footwear manufacturing industry can capitalize on the trend of using organic materials by incorporating sustainable practices and materials into their production processes, tapping into the growing demand for eco-friendly footwear.
3. Design Studios - Design studios specializing in sneaker design have an opportunity to explore color-blocking techniques in their collaborations, offering innovative and visually appealing products to consumers interested in unique and artistic footwear.
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