Vans Vault works in collaboration with Joe Freshgoods on a new set of sneakers for the season. This time around, the duo spotlights the signature Old Skool sneaker model as the base foundation. The Chicago-based designer reworks the iconic shoe in colorful updates.
This includes pink, red, and peach palettes that are made from canvas materials all throughout the upper for a bright look. It also has the notable JFG checkerboard pattern that details the shoe complete with suede overlays for textural contrast. It sits on top of a vulcanized rubber sole unit foundation with a yellow stripe on the side for a classic skate aesthetic. It is packaged in a custom pink box with co-branded details.
Image Credit: Vans, @joefreshgoods
What's Driving This Trend
- Colorblocked Sneakers
- The trend of colorful sneakers provides an opportunity for companies to create unique designs that stand out in the market.
- Collaborative Design
- Partnerships between designers and brands can lead to disruptive innovations that combine fashion with function.
- Customized Packaging
- Customized packaging that includes co-branded details can enhance the customer experience and promote brand awareness.
Who This Affects Most
- Fashion and Apparel
- The fashion and apparel industry can leverage the trend of colorblocked sneakers to create new styles that appeal to younger audiences.
- Footwear
- The footwear industry can benefit from collaborative design efforts that integrate new technologies and materials to create innovative products.
- Packaging
- The packaging industry can offer customized and eco-friendly solutions that cater to the growing demand for sustainable and personalized products.
