Street Culture-Themed Skate Sneakers

Brain Dead Joins Vault by Vans on a New Collection

Vault by Vans works in collaboration with streetwear imprint Brain Dead on a new collection of footwear designs for the season. It features the reworked silhouettes of the OG Old Skool LC, the OG Half Cab LX, the OG Authentic LC, the OG Slip-On LX, and the OG Lampin LX in the new range.

This time, the two deliver two different approaches to the classic shapes as the OG Authentic LC and the OG Slip-On LX have a reworked update of the signature checkerboard pattern along with the head logo that is true to Brain Dead. The other two models boast color blocking details throughout the upper with more co-branding details that can be found on the insole.

Image Credit: Brain Dead, Vans

Streetwear Collaboration Footwear Designs
The collaboration between Vault by Vans and Brain Dead presents disruptive innovation opportunities for footwear designers.
Reworked Classic Silhouettes
The reworked classic silhouettes creates opportunities for established brands to refresh their core products.
Color Blocking Details
The introduction of color blocking details presents opportunities for designers to create unique, eye-catching products.

Who This Affects Most

Footwear
The footwear industry can benefit from exploring collaborations with streetwear brands.
Streetwear Fashion
The streetwear fashion industry can benefit from exploring new design elements that refresh classic silhouettes.
Design
The design industry can benefit from incorporating color blocking and other bold design elements into their work.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 16%
Activity 23%
Freshness 12%