Bakin Robbins' newest vegan option is an oat milk-based ice cream. The ice cream company decided to expand its menu to accommodate vegan dietary needs in its 2,500 United States locations. This non-dairy option comes just in time for the hot summer weather.
In a press release, Shannon Blakely, VP of Marketing & Culinary at Baskin Robbins, explains the brand's intention: "We're a brand that's all about creating new flavor experiences and with so many people living plant-based or flexitarian lifestyles today, we couldn't be more excited to launch our new oat milk-based option."
Excited by the new inclusive product, the Massachusetts Baskin Robbins chain announced the new Non-Dairy Strawberry Streusel ice cream is the official Flavor of the Month for May 2021.
Image Credit: Baskin Robbins
Key Themes Behind This Trend
- Plant-based Ice Creams
- The trend towards plant-based diets and increasing demand for vegan options presents an opportunity for businesses to explore new dairy-free alternatives.
- Oat Milk Innovations
- Non-dairy milk alternatives, such as oat milk, are gaining popularity and opening up opportunities for businesses to create new oat milk-based products.
- Inclusive Menu Offerings
- As more people adopt vegan, flexitarian, and other dietary lifestyles, businesses can attract and retain customers by offering inclusive menu options that cater to diverse dietary needs.
Where This Applies
- Dairy Alternatives
- The dairy alternatives industry is expected to continue growing as consumers seek out plant-based options, creating opportunities for businesses to innovate and introduce new non-dairy products.
- Ice Cream Industries
- The ice cream industry is adapting to meet the demand for vegan and dairy-free options, sparking innovation in new plant-based and non-dairy ice cream offerings.
- Food Service
- Restaurants and food service providers can benefit from offering inclusive menu options that cater to a wide range of dietary lifestyles, which can attract and retain customers and demonstrate a commitment to inclusivity.
