The recent campaign for the NYC Office of Film, Theatre and Broadcasting follows a vintage-inspired style that ties in well with stopping modern piracy. The entire concept of purchasing entertainment may seem old fashioned to some, which may be why these PSA posters pull from a retro-revival theme.
Though the message in this campaign is an important one, the true star of the show is the art direction. The impeccably composed prints are automatically eye-catching, creating a lasting image in a viewer's mind. Whether or not the NYC Office of Film, Theatre and Broadcasting campaign will do what it has set out to is up for debate.