This noodle packaging concept is a vibrant way to inject a traditional brand with a dose of modernity. The colorful designs for the Meemaetu brand was a project taken on by Craftphic Co, who are based in Thailand. The unique, eye-catching range is characterized by a its brightly colored new logo and overall memorable brand identity.
Fusing intriguing pastel shades that catch the eye with high quality images of the product in its prepared form comes off as clean and fresh thanks to its symmetry and overall feel.
This noodle packaging design concept is effective in its attempt to elevate a brand and dish that could be viewed as dull or unexciting. By injecting the brand with a new lease on life, the product is certain to appeal to a younger generation.