Baskin-Robbins has been scooping vegan ice cream flavors for a few years now, and the brand is now introducing an all-new May Flavor of the Month, Non-Dairy Strawberry Streusel, with a different base. Previously, Baskin-Robbins released plant-based treats with a coconut oil and almond butter base and its new treat features creamy oat milk.
Non-Dairy Strawberry Streusel, the first oat milk-based frozen treat from Baskin-Robbins incorporates berry, cinnamon granila and crumbly streusel.
Baskin-Robbins is planning to introduce even more frozen dessert flavors made with oat milk later this year. Shannon Blakely, Vice President of Marketing & Culinary, Baskin-Robbins told LIVEKINDLY, "with so many people living plant-based or flexitarian lifestyles today, we couldn’t be more excited to launch our new oat milk-based option."
What's Driving This Trend
- Plant-based Ice Cream
- Possibility for introducing more flavors of vegan and dairy-free ice creams made with alternative bases and flavors.
- Oat Milk Products
- Opportunity to diversify the market on oat milk-based frozen desserts and other dairy-alternative products.
- Sustainable Packaging
- New products and services in the food industry to solve the environmental concerns raised by product packaging.
Who This Affects Most
- Plant-based Food
- Possible market expansion with diverse dairy-free frozen desserts and other vegan food products.
- Alternative Dairy Products
- Companies could venture into oat milk frozen desserts and other dairy-alternative products.
- Environmentally-friendly Packaging
- New products and services for providing sustainable packaging materials for food products.
