Alongside three ice cream bars made with dairy, Van Leeuwen introduced a trio of Non-Dairy Ice Cream Bars made with oat milk and intriguing flavors for a wide range of consumers. The three new frozen desserts includes Vegan Brown Sugar Honeycomb, the ultra-decadent Vegan Triple Chocolate Swirl and Vegan Vanilla Wildberry Swirl, which is the simplest of the bunch.
As well as gravitating to frozen desserts sold by the pint that are made with a base of oat milk, consumers are turning to other reinvented summer treats that are free from dairy. These nourishing oat milk desserts join other ice cream products from the brand like Vegan Oat Milk Churros & Fudge and Vegan Oat Mint Cookies & Cream.
What's Driving This Trend
- Non-dairy Dessert Bars
- The rise of non-dairy dessert bars made with oat milk is disrupting the traditional dairy-based dessert market.
- Vegan Indulgent Swirls
- The trend of ultra-decadent vegan swirls is disrupting the perception that vegan desserts are boring and tasteless.
- Oat-based Frozen Treats
- The popularity of oat-based frozen treats is disrupting the dominance of traditional dairy-based treats in the frozen dessert market.
Who This Affects Most
- Dairy-free Desserts
- The dairy-free dessert industry has an opportunity to capitalize on the growing demand for oat milk-based frozen and non-frozen desserts.
- Vegan Desserts
- The vegan dessert industry has an opportunity to expand its offerings beyond basic flavors by incorporating indulgent swirls and unique flavor combinations.
- Frozen Desserts
- The frozen dessert industry has an opportunity to innovate by incorporating oat milk as a base ingredient and creating non-dairy options for consumers.
