No. 1 Botanical Water sets itself apart from other producers of sparkling water beverages by avoiding sweet and fruity ingredients and instead focusing on unconventional botanicals. The brand makes Rosemary Water, Basil Water, Fennel Water and more using pure fresh extracts. Each of the botanical beverages shares unique benefits, as the fennel has been traditionally used to boost digestion and sweeten the breath and Thyme Water can be enjoyed as an accompaniment to a Mediterranean meal.
Juniper Water taps into the berries that are famously used to make gin, but the sparkling water beverage offers a different way for people to experience the refreshment and peppery flavor of juniper in a different way. A mixed case of No. 1 Botanical Water shares 10 beverages made from fresh herbs.
Image Credit: No. 1 Botanical Water
Why This Trend Is Growing
- Unconventional Botanical Beverages
- There is an opportunity for the beverage industry to explore and create unique sparkling water beverages made with unconventional botanical ingredients like Thyme, Rosemary, and Basil.
- Functional Botanical Benefits
- Brands can tap into the demand for functional beverages by highlighting the unique benefits of each botanical ingredient, such as digestion-boosting properties of Fennel Water.
- Alternative Flavor Experiences
- The introduction of Juniper Water as a sparkling water beverage offers consumers a new and different way to enjoy the refreshment and peppery flavor of juniper, apart from traditional gin.
Industries Being Reshaped
- Beverage Industry
- The beverage industry can explore and innovate with unconventional botanical ingredients, creating a new category of sparkling water beverages with unique flavors and health benefits.
- Functional Beverage Market
- The growing demand for functional beverages presents an opportunity for brands to leverage botanical ingredients with specific health benefits, catering to health-conscious consumers.
- Flavor Enhancement Technology
- The development of flavor enhancement technology can enable the creation of alternative flavor experiences, such as Juniper Water, providing consumers with unique taste sensations.
