There are so many outlets for news delivery these days that it's interesting to analyze news statistics to see what topics best connect with readers. This infographic by NPR Digital Services looks at the top nine categories of news items in terms of reader engagement.
Coming in at number nine is a surprise: awe-inspiring visuals. This isn't surprising because it's on the list; it's inspiring because it's so low on the list. Number eight, provocative controversies, also seems like a very popular news topic that most would assume lands higher on the list.
Number seven in this news statistics infographic is "topical buzzers," which capitalize on popular themes of the day or season. The list finishes with feel good smilers, breaking news, news explainers, curiosity stimulators, crowd pleasers and place explainers.
Key Themes Behind This Trend
- Awe-inspiring Visuals
- Opportunity for businesses to incorporate visually captivating content in their news delivery to engage readers.
- Provocative Controversies
- Businesses can leverage controversial topics to generate high reader engagement and drive traffic to their news outlets.
- Topical Buzzers
- Incorporating popular themes of the day or season can increase reader engagement and attract a wider audience.
Where This Applies
- Media and Publishing
- Media companies can disrupt the industry by adopting innovative strategies that feature awe-inspiring visuals and controversial topics to captivate readers.
- Digital Marketing and Advertising
- Digital marketers can take advantage of the popularity of topical buzzers to create engaging content and targeted campaigns.
- Social Media and Online Platforms
- Social media platforms can enhance user experience by featuring feel-good smilers, breaking news, and curiosity stimulators to increase user engagement.
