While many fast food brands have teamed up with Impossible Foods or Beyond Meat to create vegan burger patties, Shake Shack has developed its own patty to use in its new Veggie Shack burger.
The new Veggie Shack burger is the latest Shack Shack menu innovation, however, it's only available for a limited time at select Shake Shack locations in California, Kentucky, New York, New Jersey, Texas, and Ohio. The new burger is a unique offering made with a veggie patty that contains a blend of real leafy greens, grains, and herbs. The veggie patty is then topped with avocado, tomatoes, shredded lettuce, and tangy mayo, all served on a wheat bun. While the mayo means this dish isn't quite vegan-friendly, it's still a great option for anyone looking for a meat-free burger.
Image Credit: Shake Shack
Why This Trend Is Growing
- Plant-based Meat Alternatives
- The rise of plant-based meat alternatives is creating opportunities for fast food brands to develop innovative and unique veggie-based burger patties.
- Regional Menu Offerings
- Limited-time regional menu offerings provide fast food chains with the opportunity to experiment with new and unique burger flavors.
- Sustainable Fast Food
- As consumers become more conscious about their environmental impact, incorporating leafy greens into fast food burgers presents an opportunity for sustainability-focused innovation.
Industries Being Reshaped
- Fast Food Chains
- Fast food chains can explore collaboration with food tech companies to develop innovative and delicious plant-based burger options.
- Agriculture and Farming
- The demand for leafy greens and other plant-based ingredients in fast food burgers creates new opportunities for farmers and suppliers.
- Food Packaging
- With the rise of sustainable fast food options, there is increasing potential for disruptive innovations in eco-friendly packaging materials for takeout meals.
